Profile
Nikos Mavridis
I do not write about nails because I believe every new colour deserves applause. Most of them do not. I write because a manicure is a service, and services must be judged properly.
A client sits down, gives her hands, her time, and her money. This means something. It means the salon has responsibility. Not only to make one nice photo, not only to follow one trend because everyone online is shouting about it, but to give clean work, honest treatment, and a result that lasts enough to deserve trust.
This is where I look first. Not at the fantasy around the manicure. At the work. The cuticle line. The shape. The timing. The way the client is spoken to. The price. The respect. The reason she comes back, or the reason she never returns.
I am Greek, and maybe this is why I do not enjoy too much decoration around weak work. We know when something is solid and when it is only dressed nicely. A salon can say "premium" as many times as it wants. If the service is rushed, if the work is thick, if the client feels ignored, then the salon is not premium. It is only expensive.
I keep my private life private, and I do not use public personal social media as part of the magazine’s policy. This suits me well. I prefer the article to do the talking. Social noise is not my favourite place. Good standards are.
In my column, I write for clients who want to know what they should really pay for, and for salons that want repeat business for the right reasons. Traffic is good, yes, but repeat business is better. A full diary means little if people leave disappointed.
I respect clean work, fair value, proper service, and technicians who do the basics with discipline. This is not complicated. It is just often forgotten.
