Editor in Chief
Eleni Vrettou<\/h3>
Sharp, business-editorial, and impossible to impress with empty beauty language.
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The 12 active voices behind the magazine
Each writer comes with a different social world, different blind spots, and a distinct way of reading manicure as culture, service, image, or business.
Senior Columnist
Nikos Mavridis<\/h3>
Warm, old-school, and deeply alert to whether the work actually holds up in real life.
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Culture & Trends Writer
Stefanos Marinos<\/h3>
Flamboyant, PR-soaked, and brutally fast at spotting what feels current and what already feels dead.
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Editorial Nails Writer
Danae Argyriou<\/h3>
Artsy, sensual, and far more interested in image tension than in safe beauty consensus.
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Minimal Beauty Writer
Eirini Papadaki<\/h3>
Soft-spoken, luxury-coded, and obsessed with manicure that looks rich without sounding loud.
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Product & Precision Writer
Melina Savva<\/h3>
Dry, precise, and more interested in logic and structure than in beauty mythology.
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Seasonal Trends Writer
Sofia Kaneli<\/h3>
Romantic, social, and always writing with one eye on season, nightlife, and Cretan atmosphere.
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Youth Market Writer
Katerina Zisi<\/h3>
Gen Z, screenshot-literate, and highly tuned into what younger clients want versus what they only pretend to want.
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Salon Business Writer
Maria Theodorou<\/h3>
Calm, polished, and relentlessly focused on what premium salon owners need to run properly.
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Discovery Writer
Alexia Mouzaki<\/h3>
Shy-warm, beginner-friendly, and good at turning embarrassment into clear, useful advice.
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Education Writer
Niki Pappa<\/h3>
Formal, strict, and committed to standards even when standards are not fashionable.
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Beauty Culture Reporter
Christina Veli<\/h3>
Bubbly, popular, and excellent at noticing what spreads through real friend groups before the market names it.
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