Categories

Editorial sections

Browse the seeded archive by theme rather than by month.

Beauty Culture

16 articles

The First Quiet Luxury Wave in Greek Nail Content This Autumn

10 October 2024•Eleni Vrettou

The Greek Client Wanted Wearable Glamour, Not Loud Nails, This Month

20 November 2024•Eleni Vrettou

Why Athens Nails Looked More Fashion-Led in Early February

1 February 2025•Stefanos Marinos

Party Season Is Quietly Extending Youth Beauty Demand Into February

9 February 2025•Christina Veli

Beginner Care

3 articles

First-Time BIAB Questions Clients Are Still Too Embarrassed to Ask

7 February 2025•Alexia Mouzaki

The Best Starter Manicure for Someone Who Usually Bites Their Nails

17 February 2025•Alexia Mouzaki

If You Are New to Salon Nails, Start With a Shape You Can Live With

26 February 2025•Alexia Mouzaki

Business

8 articles

How Greek Salons Started Presenting Premium Work More Calmly

26 October 2024•Eleni Vrettou

As Event Season Approached, Salon Reliability Became Part of Luxury

28 November 2024•Eleni Vrettou

Before the Christmas Rush, Salons Needed Simpler Systems

18 December 2024•Nikos Mavridis

What the New Year Changed in the Way Greek Salons Present Premium Work

8 January 2025•Eleni Vrettou

Client Care

2 articles

After Summer Damage, Greek Salons Moved Back to Repair-First Appointments

29 September 2024•Eleni Vrettou

Clients Returned From the Holidays Wanting Repair, Reset, and Shorter Shapes

5 January 2025•Nikos Mavridis

Consultation

1 articles

The Consultation Question That Prevents Half of Disappointing Sets

16 November 2024•Nikos Mavridis

Editorial

12 articles

January 2025 Began With a Market That Wanted More Serious Nail Media

2 January 2025•Eleni Vrettou

Why the Greek Nail Scene Needed More Writers, Not Just More Reels

15 January 2025•Eleni Vrettou

Editorial Contrast: When Dark Bases Make Short Nails Look More Expensive

2 February 2025•Danae Argyriou

Why a Strong Image Board Matters Before a Nail Shoot

11 February 2025•Danae Argyriou

Education

3 articles

The Three Training Gaps That Still Show Up in Otherwise Pretty Work

8 February 2025•Niki Pappa

Confidence in Nails Usually Comes From Repetition, Not Talent

18 February 2025•Niki Pappa

Why the Best Nail Teams Speak the Same Technical Language

27 February 2025•Niki Pappa

Market

3 articles

Why September 2024 Felt Like a Reset for Greek Manicure Taste

26 September 2024•Eleni Vrettou

Autumn Appointments Became Less Decorative and More Exact

30 October 2024•Nikos Mavridis

November Bookings Became More Maintenance-Focused Than Experimental

4 November 2024•Eleni Vrettou

Editorial Team

10 articles

Meet Stefanos Marinos: Bringing Athens Style Coverage Into the Magazine

3 January 2025•Eleni Vrettou

Meet Danae Argyriou: An Editorial Eye for Nails, Image, and Mood

6 January 2025•Eleni Vrettou

Meet Eirini Papadaki: Writing the Language of Quiet Luxury Nails

9 January 2025•Eleni Vrettou

Meet Melina Savva: Precision, Product Logic, and Technical Clarity

11 January 2025•Eleni Vrettou

Salon Standards

11 articles

Durability Over Hype: The Autumn Standard That Quietly Returned

30 September 2024•Nikos Mavridis

Clients Began Asking Better Questions About Hygiene This Month

14 October 2024•Nikos Mavridis

The Last Week of the Year Revealed Which Salons Had Real Standards

29 December 2024•Nikos Mavridis

The Difference Between Slower January Salons and Smarter January Salons

26 January 2025•Nikos Mavridis

Seasonal

8 articles

December 2024 Opened With Deep Reds, Velvet Browns, and Cleaner Sparkle

2 December 2024•Eleni Vrettou

The Most Elegant Christmas Nails This Year Used Restraint

12 December 2024•Eleni Vrettou

New Year Bookings Favoured Gloss, Shape, and Mood Over Heavy Nail Art

22 December 2024•Eleni Vrettou

How Valentine’s Week Changes Client Colour Choices in Crete

5 February 2025•Sofia Kaneli

Shape

2 articles

Short Almond, Better Shape: Why Practical Elegance Won in Mid-Autumn

18 October 2024•Eleni Vrettou

The Most Elegant February Nail Shape Is Still a Soft Short Almond

12 February 2025•Eirini Papadaki

Technique

23 articles

The Return of Clean Prep: What Serious Clients Started Asking For

27 September 2024•Nikos Mavridis

What Makes a Strong Russian or Combi Finish Actually Look Premium

7 October 2024•Nikos Mavridis

Lifting in the Corners: The Small Prep Error That Costs Rebookings

22 October 2024•Nikos Mavridis

Why Good Surface Reflection Still Separates Serious Work From Average Work

8 November 2024•Nikos Mavridis

Trends

20 articles

October Colour Shift: Reds, Wine Tones, and Smoked Neutrals Took the Lead

3 October 2024•Eleni Vrettou

Chrome Came Back, but in a Cleaner and More Controlled Way

12 November 2024•Eleni Vrettou

The Mood of January Was Minimal, Intelligent, and Slightly Colder

22 January 2025•Eleni Vrettou

Soft Beige, Milk Rose, and the February Return of Quiet Hands

3 February 2025•Eirini Papadaki

Youth Market

4 articles

What Younger Greek Clients Screenshot Before a February Booking

5 February 2025•Katerina Zisi

Affordable Luxury Is the Mood Younger Clients Keep Chasing

15 February 2025•Katerina Zisi

What Actually Spreads on Campus Beauty Feeds and What Never Lasts

19 February 2025•Christina Veli

How Gen Z Talks About Expensive Nails Without Always Meaning High Cost

24 February 2025•Katerina Zisi