Category

Editorial

2 January 2025Eleni Vrettou

January 2025 Began With a Market That Wanted More Serious Nail Media

Eleni reads this story through market positioning, hierarchy, credibility, and whether beauty media is teaching anything useful, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

15 January 2025Eleni Vrettou

Why the Greek Nail Scene Needed More Writers, Not Just More Reels

Eleni reads this story through market positioning, hierarchy, credibility, and whether beauty media is teaching anything useful, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

2 February 2025Danae Argyriou

Editorial Contrast: When Dark Bases Make Short Nails Look More Expensive

Danae reads this story through photography, cinematic references, image tension, and whether the hand belongs to a stronger visual story, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

11 February 2025Danae Argyriou

Why a Strong Image Board Matters Before a Nail Shoot

Danae reads this story through photography, cinematic references, image tension, and whether the hand belongs to a stronger visual story, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

20 February 2025Danae Argyriou

Negative Space Looks Better When the Hands Themselves Are Styled Well

Danae reads this story through photography, cinematic references, image tension, and whether the hand belongs to a stronger visual story, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

2 March 2025Melina Savva

Floral French Nails: The March 2025 Version of a Spring Classic

Melina reads this story through technical reasoning, application order, product behaviour, and what can actually be repeated cleanly, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

9 March 2025Sofia Kaneli

Celestial Nails: Stars, Moons and Galaxy Details in Spring 2025 Manicures

Sofia reads this story through season, nightlife, mood, celebration, and how place changes what beauty feels right, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

13 March 2025Danae Argyriou

March 2025 Nail Trends: Cherry Jelly, Soap Nails and Neutral Cat Eyes Explained

Danae reads this story through photography, cinematic references, image tension, and whether the hand belongs to a stronger visual story, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

14 March 2025Eirini Papadaki

Iridescent March Manicures: The Subtle Shine Trend Between Chrome and Glitter

Eirini reads this story through soft luxury, glow, finish quality, and whether elegance feels genuinely expensive rather than loud, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

22 March 2025Melina Savva

Reverse French and Soft Arcs: The March 2025 Nail Trend for Minimalists

Melina reads this story through technical reasoning, application order, product behaviour, and what can actually be repeated cleanly, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

28 March 2025Eirini Papadaki

Micro Florals for March 2025: Small Spring Nail Art That Did Not Look Childish

Eirini reads this story through soft luxury, glow, finish quality, and whether elegance feels genuinely expensive rather than loud, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

30 March 2025Melina Savva

Cloud Nails: The Light Spring Nail Art Trend Seen in March 2025

Melina reads this story through technical reasoning, application order, product behaviour, and what can actually be repeated cleanly, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.