Category

Seasonal

2 December 2024Eleni Vrettou

December 2024 Opened With Deep Reds, Velvet Browns, and Cleaner Sparkle

Eleni reads this story through market positioning, hierarchy, credibility, and whether beauty media is teaching anything useful, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

12 December 2024Eleni Vrettou

The Most Elegant Christmas Nails This Year Used Restraint

Eleni reads this story through market positioning, hierarchy, credibility, and whether beauty media is teaching anything useful, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

22 December 2024Eleni Vrettou

New Year Bookings Favoured Gloss, Shape, and Mood Over Heavy Nail Art

Eleni reads this story through market positioning, hierarchy, credibility, and whether beauty media is teaching anything useful, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

5 February 2025Sofia Kaneli

How Valentine’s Week Changes Client Colour Choices in Crete

Sofia reads this story through season, nightlife, mood, celebration, and how place changes what beauty feels right, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

14 February 2025Sofia Kaneli

Romantic Nails Without Cliche: A Better Valentine’s Approach

Sofia reads this story through season, nightlife, mood, celebration, and how place changes what beauty feels right, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

23 February 2025Sofia Kaneli

Winter Weekend Bookings Still Want Warmth, Soft Glow, and Better Skin Tone Pairing

Sofia reads this story through season, nightlife, mood, celebration, and how place changes what beauty feels right, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

19 March 2025Sofia Kaneli

The GelBottle Pastel BIAB Launch: What It Means for Spring 2025 Nail Services

Sofia reads this story through season, nightlife, mood, celebration, and how place changes what beauty feels right, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.

23 March 2025Sofia Kaneli

Pastel BIAB Nails: Why Builder Gel Became a Key Spring 2025 Salon Service

Sofia reads this story through season, nightlife, mood, celebration, and how place changes what beauty feels right, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.