Editorial2 January 2025•Eleni Vrettou
January 2025 Began With a Market That Wanted More Serious Nail Media
Eleni reads this story through market positioning, hierarchy, credibility, and whether beauty media is teaching anything useful, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.
Read articleSalon Standards29 December 2024•Nikos Mavridis
The Last Week of the Year Revealed Which Salons Had Real Standards
Nikos reads this story through durability, standards, and whether the service would still look respectable after real wear, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.
Read articleSeasonal22 December 2024•Eleni Vrettou
New Year Bookings Favoured Gloss, Shape, and Mood Over Heavy Nail Art
Eleni reads this story through market positioning, hierarchy, credibility, and whether beauty media is teaching anything useful, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.
Read articleBusiness18 December 2024•Nikos Mavridis
Before the Christmas Rush, Salons Needed Simpler Systems
Nikos reads this story through durability, standards, and whether the service would still look respectable after real wear, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.
Read articleSeasonal12 December 2024•Eleni Vrettou
The Most Elegant Christmas Nails This Year Used Restraint
Eleni reads this story through market positioning, hierarchy, credibility, and whether beauty media is teaching anything useful, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.
Read articleTechnique7 December 2024•Nikos Mavridis
Holiday Nails Only Work When the Base Manicure Is Clean
Nikos reads this story through durability, standards, and whether the service would still look respectable after real wear, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.
Read articleSeasonal2 December 2024•Eleni Vrettou
December 2024 Opened With Deep Reds, Velvet Browns, and Cleaner Sparkle
Eleni reads this story through market positioning, hierarchy, credibility, and whether beauty media is teaching anything useful, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.
Read articleBusiness28 November 2024•Eleni Vrettou
As Event Season Approached, Salon Reliability Became Part of Luxury
Eleni reads this story through market positioning, hierarchy, credibility, and whether beauty media is teaching anything useful, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.
Read articleTechnique24 November 2024•Nikos Mavridis
Retention Problems Usually Start Before the Base Coat
Nikos reads this story through durability, standards, and whether the service would still look respectable after real wear, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.
Read articleBeauty Culture20 November 2024•Eleni Vrettou
The Greek Client Wanted Wearable Glamour, Not Loud Nails, This Month
Eleni reads this story through market positioning, hierarchy, credibility, and whether beauty media is teaching anything useful, asking what it reveals about manicure taste, service quality, and the way the market is actually moving.
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